For this assignment I chose to do a Gatorade ad that stood out to me. There are 3 main aspects of it that immediately stand out to me when I saw it. The first was the picture of Dwayne Wade performing a layup. This got me thinking that these high level athletes really do drink their products. This will get people thinking that if athletes drink it to perform better, they should drink it too.
The second aspect of the Ad that stood out to me was the quote by Muhammad Ali. He is very known famous boxer. This is another good technique Gatorade used by be able to use a quote by a celebrity on their ad. This quote implies that you will be sneaky, quiet, when you move and when you attack, you will attack sharply. This is implying that the Gatorade will make you feel this way, which will get people thinking about buying the product.
The third aspect of this Ad that stood out to me was the part where it says “1/2 the calories, All the G.” This is telling you a little bit about the product, which is nice to get an idea of what your getting sold. From that we can tell that the Gatorade is half the calories of normal Gatorade, but the effects will be the same. This is nice for people to see because some would think that it would be like the normal because it is half the calories.
For me, this advertisement is very solid, as the elements it provides are appealing to the eye and also persuade you to buy the product. The use of athletes, quotes, and information about the product give you a good idea what your buying. Gatorade is mainly consumed by athletes, so the use of professional athletes in the Ad makes people think and realize that the pros do drink the same thing they drink. The quote motivates people what they can be like if they drink Gatorade, and the short caption at the bottom, provides good detail about the product. To me, maybe the only improvement i would have made would be using brighter colors, to be more popping to the eye. All in all, this was a great Ad provided by Gatorade.