{"id":679,"date":"2021-11-29T19:25:06","date_gmt":"2021-11-29T19:25:06","guid":{"rendered":"http:\/\/courses.dc.edu\/mediawritingspring2026\/?page_id=679"},"modified":"2026-01-12T19:46:51","modified_gmt":"2026-01-12T19:46:51","slug":"week13","status":"publish","type":"page","link":"http:\/\/courses.dc.edu\/mediawritingspring2026\/week13\/","title":{"rendered":"Week 13: Public Relations"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"507\" src=\"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-content\/uploads\/sites\/422\/2024\/11\/Inverted-Pyramid-PR.jpg\" alt=\"\" class=\"wp-image-857\" srcset=\"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-content\/uploads\/sites\/422\/2024\/11\/Inverted-Pyramid-PR.jpg 650w, http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-content\/uploads\/sites\/422\/2024\/11\/Inverted-Pyramid-PR-300x234.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>PR Inverted Pyramid<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This week we will examine the writing for public relations.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">There is a fairly standard format for creating press releases. Using this format will help your credibility and chances of being published by a news outlet. Each press release should include the following:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>PRESS RELEASE WRITING STYLE:<\/strong>&nbsp; There is a standard writing style for press releases. &nbsp;Journalists expect to see this format and by using it, you will greatly increase the chance your press release will be published or aired as written.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">The first element is an attention-getting headline.&nbsp;&nbsp; Please follow the elements for writing effective titles that we studied earlier this semester.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">The body of the press release should be written in the \u201cInverted Pyramid\u201d style, which we also examined earlier this semester.&nbsp; In this style, the most important part of a story and critical details are communicated first.&nbsp; After the most crucial news is presented in the first paragraph, each succeeding paragraph fills in the rest of the story with details and background in descending order of importance.&nbsp; <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>PRESS RELEASE LENGTH:<\/strong>&nbsp; Be concise.&nbsp; The ideal length of a press release is about 300 to 400 words. That&#8217;s just three or four short paragraphs and a couple of quotes.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Please view the PR Inverted Pyramid at the top of this page to see the press release format.  Employing good grammar, sentence structure and spelling are imperative.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#870909\"><strong><span style=\"color:#e10909\" class=\"has-inline-color\">Assignment Week 13:<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Please write a 300 -400 word press release as discussed in Chapter 12 in your textbook and using the template above. The subject matter is up to you, but it must be a real event at Dominican University or another community. It is acceptable write about something connected with a school organization or group (i.e. club, a team, service organization) to which you are connected. It would be ideal to include a quotation from someone familiar with the subject matter, but for this assignment, it is simply encouraged; it is not mandatory.<\/p>\n\n\n\n<p>Finally, please do not forget to <strong>screenshot your work<\/strong> and <strong>submit it on Blackboard<\/strong> by <strong><strong>Saturday <\/strong>at 11:59 PM<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Inverted Pyramid This week we will examine the writing for public relations. There is a fairly standard format for creating press releases. Using this format will help your credibility and chances of being published by a news outlet. Each press release should include the following: PRESS RELEASE WRITING STYLE:&nbsp; There is a standard writing&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/courses.dc.edu\/mediawritingspring2026\/week13\/\">Read More<\/a><\/div>\n","protected":false},"author":99,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-679","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/pages\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":8,"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/pages\/679\/revisions"}],"predecessor-version":[{"id":895,"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/pages\/679\/revisions\/895"}],"wp:attachment":[{"href":"http:\/\/courses.dc.edu\/mediawritingspring2026\/wp-json\/wp\/v2\/media?parent=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}