{"id":79,"date":"2021-10-08T16:11:02","date_gmt":"2021-10-08T16:11:02","guid":{"rendered":"http:\/\/courses.dc.edu\/riveramediawriting\/?p=79"},"modified":"2021-10-08T16:11:02","modified_gmt":"2021-10-08T16:11:02","slug":"10-1-radio-copy","status":"publish","type":"post","link":"http:\/\/courses.dc.edu\/riveramediawriting\/2021\/10\/08\/10-1-radio-copy\/","title":{"rendered":"10.1 Radio Copy"},"content":{"rendered":"\n<p>Client: <em>National Suicide Prevention Lifeline<\/em><\/p>\n\n\n\n<p>Selling Point: <em>option to help\/awareness <\/em><\/p>\n\n\n\n<p>Length: <em>30 seconds<\/em><\/p>\n\n\n\n<p>Drive time: 3 PM-7 PM (I picked this time because this is usually when parents are picking their kids up from school or bringing them to activities, so this advertisement can be a &#8220;conversation starter&#8221; for parents and\/or children to talk about suicide.) <\/p>\n\n\n\n<p class=\"has-primary-background-color has-text-color has-background\" style=\"color:#f4440a\">(somber, low piano music begins to play followed by the soft voice of a young female) Every 11 minutes, a life barely lived is lost due to suicide, and every day, a friend, a family member, takes their own life. One of these lives could be someone you know. Why not try to prevent what can be prevented? Learn more at suicide-prevention-lifeline.org, or call 1800-273-8225. (piano music begins to fade out.) You&#8217;re a call or click away from saving a life. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sad Piano Music (THIS WILL MAKE YOU CRY \/ Saddest Piano &amp; Violin Ever!)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/aWIE0PX1uXk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Example for &#8220;somber piano music&#8221;. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Client: National Suicide Prevention Lifeline Selling Point: option to help\/awareness Length: 30 seconds Drive time: 3 PM-7 PM (I picked this time because this is usually when parents are picking their kids up from school or bringing them to activities, so this advertisement can be a &#8220;conversation starter&#8221; for parents and\/or children to talk about [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-lab-work"],"_links":{"self":[{"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/users\/347"}],"replies":[{"embeddable":true,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":1,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":80,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/posts\/79\/revisions\/80"}],"wp:attachment":[{"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/courses.dc.edu\/riveramediawriting\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}