In today’s digital landscape, web copywriting requires a unique blend of strategy, creativity, and understanding of audience behavior. Unlike traditional media, online readers often skim and glance over content, making it essential for web writers to craft messages that are both eye-catching and easy to navigate.

This week’s chapter in our course textbook has introduced you to key elements of web copywriting, such as the importance of concise language, effective visual layouts, and strategic use of headings, white space, and calls to action (CTAs).

This exercise will guide you in applying these techniques directly to your personal website. By working on your own site, you’ll experience firsthand the decisions web writers make to captivate and hold a reader’s attention. The aim is for you to practice crafting a web page that not only informs but also engages – by making your text scannable, visually appealing, and strategically structured.

Create a Headline and Subheadline:

  • Write a main headline that immediately captures the reader’s interest. Keep it clear, concise, and relevant to the content.
  • Add a subheadline to offer further context or detail, encouraging readers to explore more.

Develop Middle-Form or Long-Form Content:

  • Choose a topic that interests you or relates to your career goals, hobbies, or class subject.
  • Write a 300-500 word middle-form web copy. Consider using subheaders to break up the content into easily digestible sections.

Engage the “Glancing Eye”:

  • Use bold or italicized keywords, lists, or bullet points to draw attention to essential points.
  • Add a short summary or bullet list at the start to allow readers to get a quick sense of your content.

Visual Layout and White Space:

  • Arrange text in a reader-friendly way. Ensure that each paragraph is concise, and leave enough white space to make the content feel approachable.
  • Add at least one relevant image. Make sure it aligns with your content and enhances your message. Consider image placement to avoid interrupting the flow of your copy.

Incorporate a Call to Action (CTA):

  • Conclude your page with a clear CTA. This could be prompting readers to comment, explore another part of your site, or connect on social media. Make it relevant to your content and audience.

Finally, please do not forget to screenshot your work and submit it on Blackboard by Sunday at 11:59 PM.