To grab my audience’s attention, I would place the problem into a context that is specific to an area in Rockland County that most county residents would identify with. The 9w traffic jam from 4-7 pm would be an example of this. It would be a television ad and it would sound something like this:

“Are you tired of sitting in the 9w traffic jam?” while my witness/testimonial replies “mhm” on the side.

For the next step, in order to show that the problem exists, I would have the person giving the testimony sitting in traffic while the camera pans around showing the traffic while angry people beep. Then I would use a testimonial, and it would sound something like this:

“I was sitting in traffic for almost 2 hours! It is ridiculous, is there any other way around? I feel like there’s no way to avoid this,”

For the satisfaction step, U Drive Transport would be mentioned. The solution would be mentioned, which is that they know other ways around the traffic.

“U Drive Transport is your solution!”

In the visualization step, I would tell my audience that there is no other car service like U Drive Transport. If they don’t use U Drive Transport, they won’t be relieved of their problems. The description would include the various different roads leading away from the traffic, would include price, service (open 24-7), where we are located and where we go up to.

The action step would include us telling audiences’ that they need to try U Drive Transport because it is the latest talk of the town. It is also the solution to their traffic problems.
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The ad would run like this:

“Are you tired of sitting in the 9w traffic jam? (MHM). Well, we’ve got a solution for you. U Drive Transport will take you from point A to point B while avoiding that 4 to 7 traffic hour. (Insert testimonial). The solution to your problems is just a phone call away, so pick up the mobile device and drop the stress. Call us now and we’ll drive U. “If you need a ride, our car service will provide…U Drive Transport”.