I like this post specifically because it highlights Lamar’s Jackson performance and give his stats for the day. I believe this post is creative because of the presentation of it.
They make it look like Lamar’s jersey with the stats at the bottom of it. The could just put out a simple post with just verbal wording of his performance of the day.
The image with the stats at the bottom of it is creative and appealing to look at. Also, not only does it give his stats, it gives some accolades that achieved also during the game. This post will drive traffic to maybe other sports websites, fantasy, or betting apps.